Introducing InsourceDirect’s eWorkBook:

Successful B2B telemarketing, in-house

If you are serious about in-house telemarketing, do not start until you have read, absorbed and adopted the approaches shared with you in Successful B2B telemarketing, in-house!

Within our 60-page (PDF) eWorkBook you will find chapters on:

• Understanding your value proposition
• Recruitment, training & management
• Understanding the competition
• Budgeting
• Data sourcing techniques (+ recommended UK data suppliers)
• Campaign management

Unique 10-stage campaign programme & examples

Many of the top agencies will charge a set-up fee (often costing several hundred pounds) in order to get a campaign up and running. This will include helping you to create a concise telemarketing campaign programme for them.

A strong and compelling campaign programme is one of the key aspects that can separate a professional, outsourced operation from an in-house telemarketing campaign.

Our easy-to-use, 10-stage campaign programme provides you with a template (similar to those endorsed by the leading outsourced agencies) that you can use to create an effective campaign, at a fraction of the cost of an outsourced telemarketing set-up fee.